Naming Rights

And the audacity of hope, for this Christmas.

Naming Rights
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Hey Friends,

Good morning, and Merry Christmas to all those who celebrate.

Of course, I don't know why you wouldn't celebrate mornings, especially on Christmas Day.

Christmas, as we all know, is a time when we remember that for which we all have hope. It's what I call an immaculate conception.

But, even if I get lucky, I'll probably have to clean up anyway, because no conception is truly immaculate. So I'll settle for ridin' dirty, which has its own appeal, if you don't mind me saying.

This Christmas is also a time to celebrate some new branding. It's in honor of our one true saviour, the anointed one, Donald J. Trump. He has shown us how to love the poor and the immigrant, the widow and the democrat. Truly, the least of these.

To honor the virtues of Christmas, here are some of my favorite scriptures, reading from the New MAGA Version:

Hebrews 13:2 "Do not dare to show hospitality to strangers, for by so doing some people have shown hospitality to angels, which are obviously white."
Romans 12:13-14: "Share with the Lord’s people who are in need, unless they are not white, or if they are from garbage countries. Practice hospitality to donors. Curse those who persecute you; prosecute them and do not forget to pardon your allies."
Matthew 25:35-40: "For I was hungry, and you removed SNAP benefits because it wasn't fiscally responsible, I was thirsty and you explained your zero tollerance policy, I was an immigrant and you put me in to a prison, and said I was part of Tren de Aragua, I needed clothes and you told me I was a garbage, I was sick and you elliminated the affordable care act subsidies, I was in prison and you didn't pardon me, because I was not a large donor to your campaign."

That's why we honor the president by naming as many things as possible after him. And as an announcement, that will include this newsletter. From now on, this will be known as The Donald J Trump Lorem Ipsum by Daniel Herndon. It's sure to be a boon to our popularity. People are saying it's one of the biggest newsletters in the country, and I think even the world, but certainly the country. It's really big.

In 2026, I expect we'll be doing major events, perhaps even stadium events at places like The Donald J Trump Staples Center and The Donald J Trump Lucas Oil Stadium, here in Indianapolis, if we can get our crime down enough.

And to do that, we've tapped Steven Miller, White House deputy chief of staff for policy and homeland security advisor. He has widely reminded us that the children of immigrants are a danger to our country, by saying, “With a lot of these immigrant groups, not only is the first generation unsuccessful. Again, Somalia is a clear example here. You see persistent issues in every subsequent generation. So you see consistent high rates of welfare use, consistent high rates of criminal activity, consistent failures to assimilate.”

He and the administration have reinforced their values by incarcerating citizens and immigrants alike, so long as they lack the proper bloodline worthy of mercy. They've locked them in Ecuadorian prisons to be tortured without cause, other than the tone of their skin. 60 minutes reported on it, or would have, had their new editor not pulled the segment, which leaked by other means.

Clearly, he has been reading his Bible.

It reminds me of what happened back in 1942, when the USA, under the Roosevelt administration. It was then also a moral win for the purity of America when U.S. citizens and their children, who were called "enemy aliens," were arrested and locked in concentration camps, without due process, without a call home, and without a legal basis. Only because they had Japanese blood.

It was then that the moral ethos of America said that it is not enough to read our Bible. Instead, we will write our own. So, without regard for humanity, we locked up people based solely on their race and our own conceit. And single-issue voters made it possible.

I hope you join me in learning from the past and rejecting this way of thinking.

Merry Christmas.


That's it for this week.

Remember: The Lorem Ipsum is filled with the Christmas Spirit, despite a moment of seriousness every now and then. Please share this gift of jolliness with your dearest family and friends.

Have a great weekend!


On Truthache

How do you pursue an unlikely dream in the music business when a job that "probably pays better" is staring you in the face?

You be Matt Soverns, that's how. It takes someone who refuses to conform to do something remarkable. That's Matt for you.

Matt Soverns is a full-time musician best known for his impromptu piano performances on the streets of Indianapolis and dueling pianos in Carmel, IN. We discuss what it’s like making a living in the blue-collar music industry, where artists depend on cover gigs to supplement their pursuit of a career as original songwriters. We also talk about why the chase never stops when you "make it".

Everyone takes risks today, but most don’t go for the moonshot. Matt talks about what it takes to pursue the wildest dreams when success is almost impossible. As a bonus, Matt gives us his debut performance of a new song, right here in the Truthache studio.

I always think entrepreneurs can learn a lot from a musician. But even if you don't, they'll still entertain you.

Working The Streets – Matt Soverns | Truthache
How do you pursue an unlikely dream in the music business when a job that pays better is staring you in the face? Matt Soverns is a full-time musician best known for his impromptu piano performances on the streets of Indianapolis, New York City, and elsewhere. We discuss what it’s like making a living in the blue-collar music industry, where artists depend on cover gigs to supplement their pursuit of a career as an original artist. Everyone takes risks today, but most don’t go for the moonshot. Matt talks about what it takes to pursue the wildest dreams when success is almost impossible. He also shares how the chase doesn’t stop. Even those who have made it to a sustainable living in the entertainment business still face the same challenges of conforming to market expectations and may have dreams that continue to feel just out of reach. As a bonus, Matt gives us his debut performance of a new song, right here in the studio. About The Guest: Matt Soverns is a professional musician, performing cover acts at weddings and piano bars, and a recording artist with original tunes, including his album Phoning it In. You can find his music and performance schedule at mattsoverns.com. Mentioned in this episode: Mayer Hawthorne - The Walk Allen Stone Slim Shady 50s cover About The Hosts: Daniel Herndon is a brand strategist at HRNDN Brand Agency and author of The Lorem Ipsum. Michael Salemi owns Colored Threads, a company that produces branded apparel and swag. Aaron Douglas is an AI readiness consultant and owner of AIRAA.

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