The First 100 Lays
What I’m really paying attention to during the first leg of the Presidency

Hey Friends,
Today’s issue is a total cop out, given my travel and work schedule. To catch you up on the news this week, the same thing happened as last week. The economic rules changed, and the stock market bounced.
Nearly everyone with an internet connection is publishing something about the first 100 days of the Trump Administration, as is the usual tradition for each new president.
I'm sitting back and watching. Picture me with a bag of chips just waiting to see what happens. Will he eliminate world hunger? Will he paint the White House walls with ketchup colored paint, and give the exterior a glowing spray tan? Will he make literally anything great again?
All this is to be determined, but we'll definitely need snacks, and I have a soft spot for the world's best chip. The chip, of course, is not Lays but Ruffles, and the soft spot is my abdominal department if I don't get back on my workout routine.
My biggest observation is that Donald Trump is the biggest troll, and we (the collective we, meaning the media, and all of its subjects who sound off in the comments) are impressionable enough for it to work at sucking us into it's snare. Just this week, Donald answered a reporter's question about who should be the next pope, to which, of course, he said he would like to take the job. Lindsay Graham grabbed his kneepads and took to Twitter to praise him and implore the Vatican to keep an open mind. Enough people fell for it that it took up plenty of space online fighting about whether it was real or a joke – and whether they should be insulted or say praise be.
The goal of the controlling party appears to be to keep the people busy fighting so the man behind the curtain can execute his real plan, which has very little to do with Catholicism and even less to do with its founder.
The lesson we need to learn is that is that it's better for us to focus on the snacks, and remember that the rest is just TV, perhaps reality TV, but sensationalized nonetheless. It is up to each of us to decipher what is true, and what is fiction. Here's hoping we know the difference.
With that as inspiration, and as I travel to New York City this week for a board meeting to support my beloved NO MORE Foundation, I'm going to rerun an article that is as new to many of you as the incoming pope, even if this is his second term. Here's Red Meat Politics.

Enjoy.
If your marketing isn't delivering the results you expect, it might be a lack of clarity. As a long-time brand strategist, I've seen it over and over. When I'm not writing a newsletter, I'm helping businesses like yours to stand out.
HRNDN Brand Agency delivers crystal clear brand marketing without the waste of ordinary agencies. Reach out to me and let's start making a plan.
That's it for this week.
Remember: The Lorem Ipsum is packed with protein. If you have a friend who is looking a little anemic, maybe share your copy with them.
Have a great weekend!